Measuring advertising effectiveness

Author(s)

• Lucas, Darrell Blaine
• Britt, Steuart Henderson

Bibliographic Information

Measuring advertising effectiveness

Darrell Blaine Lucas, Steuart Henderson Britt

（The History of advertising : 40 major books in facsimile）

Garland, 1985, c1963

Note

Reprint. Originally published: New York : McGraw-Hill, c1963

Includes bibliographical references and index

Details

• NCID: BA03784603
• ISBN:
  • 0824067487
• LCCN: 84046054
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 399 p.
• Size: 23 cm
• Classification:
  • LCC : HF5814
  • DC19 : 659.1/072
• Subject Headings:
  • LCSH : Advertising -- Research
  • LCSH : Advertising media planning
• Parent Bibliography ID:
  • BA00443005