Measuring advertising effectiveness

著者

• Lucas, Darrell Blaine
• Britt, Steuart Henderson

書誌事項

Measuring advertising effectiveness

Darrell Blaine Lucas, Steuart Henderson Britt

（The History of advertising : 40 major books in facsimile）

Garland, 1985, c1963

注記

Reprint. Originally published: New York : McGraw-Hill, c1963

Includes bibliographical references and index

• NII書誌ID(NCID): BA03784603
• ISBN:
  • 0824067487
• LCCN: 84046054
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xi, 399 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5814
  • DC19 : 659.1/072
• 件名:
  • LCSH : Advertising -- Research
  • LCSH : Advertising media planning
• 親書誌ID:
  • BA00443005