Psyching the ads : the case book of advertising : the methods and results of 180 advertisements

Author(s)

• Rheinstrom, Carroll

Bibliographic Information

Psyching the ads : the case book of advertising : the methods and results of 180 advertisements

by Carroll Rheinstrom

（Getting and spending）

Arno Press, 1976 [c1929]

Note

Reprint of the ed. published by Covici, Friede, New York

Details

• NCID: BA03785118
• ISBN:
  • 0405080433
• LCCN: 75039271
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 362 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0109814X