Advertising principles

Author(s)

• Starch, Daniel

Bibliographic Information

Advertising principles

Daniel Starch

（A Century of marketing）

Arno Press, 1978, [c1927]

Uniform Title

Principles of advertising

Note

Reprint of the ed. published by A.W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising

Includes bibliographical references and index

Details

• NCID: BA03785548
• ISBN:
  • 0405111738
• LCCN: 78011903
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 593 p.
• Size: 21 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA03523756