Advertising research

Author(s)

• White, Percival

Bibliographic Information

Advertising research

Percival White

（A Century of marketing）

Arno Press, 1978, [c1927]

Note

Reprint of the ed. published by D. Appleton and Co., New York

Includes index

Details

• NCID: BA03785694
• ISBN:
  • 0405111789
• LCCN: 78000266
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiii, 597 p., [3] fold leaves of plates
• Size: 23 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1/07/2
• Subject Headings:
  • LCSH : Advertising -- Research
• Parent Bibliography ID:
  • BA03523756