The economics of advertising

Author(s)

• Schmalensee, Richard

Bibliographic Information

The economics of advertising

Richard Schmalensee

（Contributions to economic analysis, 80）

North-Holland Pub. Co., 1972

Note

Bibliography: p. 291-301

Includes index

Details

• NCID: BA03789083
• ISBN:
  • 0720431808
• LCCN: 70183284
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: xiii, 312 p.
• Size: 23 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA00206407