Segmenting the industrial market

Author(s)

• Bonoma, Thomas V.
• Shapiro, Benson P.

Bibliographic Information

Segmenting the industrial market

Thomas V. Bonoma, Benson P. Shapiro

Lexington Books, c1983

• : pbk

Note

Bibliography: p. 117-122

Includes index

Details

• NCID: BA03789990
• ISBN:
  • 0669065781
  • 0669094692
• LCCN: 82049325
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xi, 126 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
  • NDLC : DH411
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Market segmentation