Perspectives on methodology in consumer research

Author(s)

• Brinberg, David
• Lutz, Richard John

Bibliographic Information

Perspectives on methodology in consumer research

edited by David Brinberg and Richard J. Lutz

Springer-Verlag, c1986

• : us
• : gw

Note

Includes bibliographies and indexes

Details

• NCID: BA03790344
• ISBN:
  • 0387962387
  • 3540962387
• LCCN: 85026047
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xi, 301 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Research -- Addresses, essays, lectures
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures