Applications of the sciences in marketing management

著者

• Bass, Frank Myron
• King, Charles W.
• Pessemier, Edgar A.
• Krannert Graduate School of Industrial Administration

書誌事項

Applications of the sciences in marketing management

edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier

（The Wiley marketing series）

Wiley, c1968

注記

"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA03802873
• LCCN: 67027272
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 456 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Mathematical models
  • LCSH : Consumers -- Mathematical models
• 親書誌ID:
  • BA03765518