Evaluating marketing change : an application of systems theory

著者

    • Griggs, John E.
    • Michigan. State University, East Lansing. Institute for International Business and Economic Development Studies

書誌事項

Evaluating marketing change : an application of systems theory

by John E. Griggs

(MSU international business and economic studies)

Institute for International Business and Economic Development Studies, Michigan State University, 1970

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注記

Bibliography: p. [128]-131

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