Advertising: its role in modern marketing

Author(s)

• Dunn, S. Watson (Samuel Watson)
• Barban, Arnold M.

Bibliographic Information

Advertising: its role in modern marketing

[by] S. Watson Dunn [and] Arnold M. Barban

Dryden Press, [1974]

3d ed

Note

Includes bibliographies

Details

• NCID: BA03840726
• ISBN:
  • 0030039665
• LCCN: 73003874
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: vii, 630 p. illus
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising