Quantitative theories in advertising

Author(s)

• Rao, Ambar G.

Bibliographic Information

Quantitative theories in advertising

Ambar G. Rao

（Operations Research Society of America. Publications in operations research, no. 21）

Wiley, c1970

Note

A revision of the author's thesis, University of Pennsylvania

Includes bibliographical references and index

Details

• NCID: BA0384076X
• ISBN:
  • 0471708208
• LCCN: 70109426
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 103 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827
  • DC : 659.1/01/84
• Subject Headings:
  • LCSH : Advertising -- Mathematical models
• Parent Bibliography ID:
  • BA01358069