Marketing management : operating, strategic, and administrative

Author(s)

• Howard, John A.

Bibliographic Information

Marketing management : operating, strategic, and administrative

John A. Howard

R.D. Irwin, 1973

3rd ed

Note

Includes bibliographical references

Details

• NCID: BA03841423
• ISBN:
  • 0256002274
• LCCN: 72095396
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xii, 560 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management