The theory of buyer behavior

Author(s)

• Howard, John A.
• Sheth, Jagdish N.

Bibliographic Information

The theory of buyer behavior

[by] John A. Howard and Jagdish N. Sheth

（The Wiley marketing series）

Wiley, [1969]

Note

Bibliography: p. 421-449

Includes index

Details

• NCID: BA03841478
• ISBN:
  • 0471416576
• LCCN: 78082975
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 458 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumers
• Parent Bibliography ID:
  • BA03765518