Macro marketing : a social perspective

Author(s)

• Moyer, Reed

Bibliographic Information

Macro marketing : a social perspective

Reed Moyer

（The Wiley marketing series）

Wiley, c1972

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA03841569
• ISBN:
  • 0471621099
  • 0471621102
• LCCN: 72000630
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 153 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 380.1
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03765518