Pricing decisions and marketing policy

Author(s)

• Palda, Kristian S.

Bibliographic Information

Pricing decisions and marketing policy

[by] Kristian S. Palda

（Prentice-Hall foundations of marketing series）

Prentice-Hall, c1971

Note

Includes bibliographical references and indexes

Details

• NCID: BA03841853
• ISBN:
  • 0136996604
• LCCN: 78139413
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: x, 116 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/16
• Subject Headings:
  • LCSH : Price policy
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0375298X