Marketing today : a basic approach

Author(s)

• Schwartz, David Joseph

Bibliographic Information

Marketing today : a basic approach

[by] David J. Schwartz

Harcourt Brace Jovanovich, c1973

Details

• NCID: BA03842153
• ISBN:
  • 0155550810
• LCCN: 72093696
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 716 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 380
• Subject Headings:
  • LCSH : Marketing