Business not as usual : rethinking our individual, corporate, and industrial strategies for global competition

書誌事項

Business not as usual : rethinking our individual, corporate, and industrial strategies for global competition

Ian I. Mitroff, in collaboration with Susan A. Mohrman and Geoffrey Little

(The Jossey-Bass management series)

Jossey-Bass Publishers, 1987

1st ed

  • alk. paper

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注記

Bibliography: p. 181-187

Includes index

内容説明・目次

内容説明

Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.

「Nielsen BookData」 より

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