Business not as usual : rethinking our individual, corporate, and industrial strategies for global competition
著者
書誌事項
Business not as usual : rethinking our individual, corporate, and industrial strategies for global competition
(The Jossey-Bass management series)
Jossey-Bass Publishers, 1987
1st ed
- alk. paper
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注記
Bibliography: p. 181-187
Includes index
内容説明・目次
内容説明
Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.
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