Social marketing : promoting the causes of public and nonprofit agencies

Author(s)

• Fine, Seymour H.

Bibliographic Information

Social marketing : promoting the causes of public and nonprofit agencies

Seymour H. Fine

Allyn and Bacon, c1990

Note

Bibliography: p. 339-352

Includes index

Details

• NCID: BA0385862X
• ISBN:
  • 0205120849
• LCCN: 89006977
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 360 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Corporations, Nonprofit -- Marketing
  • LCSH : Advertising, Public service