Essentials of media planning : a marketing viewpoint

Author(s)

Bibliographic Information

Essentials of media planning : a marketing viewpoint

Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

NTC Business Books, c1987

2nd ed

  • pbk.

Available at  / 2 libraries

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Note

Includes bibliographies and index

Details

  • NCID
    BA03885203
  • ISBN
    • 0844230189
  • LCCN
    86051055
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Lincolnwood, Ill., U.S.A.
  • Pages/Volumes
    xii, 160 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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