Managerial marketing : strategy and cases

Author(s)

• Bell, Martin L.
• Vincze, Julian W.

Bibliographic Information

Managerial marketing : strategy and cases

Martin L. Bell, Julian W. Vincze

Elsevier, c1988

Note

Includes index

Details

• NCID: BA03886206
• ISBN:
  • 044401215X
• LCCN: 87022306
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 708 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Decision making -- Case studies