Social communication in advertising : persons, products & images of well-being

Author(s)

• Leiss, William
• Kline, S. J. (Stephen Jay)
• Jhally, Sut

Bibliographic Information

Social communication in advertising : persons, products & images of well-being

William Leiss, Stephen Kline, Sut Jhally

Methuen, c1986

• pbk.

Note

Bibliography: p. 313-319

Includes index

Details

• NCID: BA03906405
• ISBN:
  • 0416012019
• LCCN: 86000827
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Toronto ; New York
• Pages/Volumes: 327 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC19 : 659.1/042
• Subject Headings:
  • LCSH : Advertising -- Social aspects