A pioneer in marketing, L.D.H. Weld : collected works, 1916-1941

書誌事項

A pioneer in marketing, L.D.H. Weld : collected works, 1916-1941

edited by Henry Assael

(A Century of marketing)

Arno Press, 1978

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注記

A collection of selections reprinted from various sources published 1916-1941

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