An introduction to marketing experimentation : methods, applications, and problems

Author(s)

• Venkatesan, M.
• Holloway, Robert J.

Bibliographic Information

An introduction to marketing experimentation : methods, applications, and problems

[by] M. Venkatesan [and] Robert J. Holloway

Free Press, [c1971]

Note

Bibliography: p. 139-141

Details

• NCID: BA03928292
• LCCN: 71143510
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 141 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3/076
• Subject Headings:
  • LCSH : Marketing research