Contemporary views on marketing practice

著者

• Frazier, Gary L.
• Sheth, Jagdish N.
• Stellner Symposium on Theories of Marketing Practice

書誌事項

Contemporary views on marketing practice

edited by Gary L. Frazier, Jagdish N. Sheth

Lexington Books, c1987

注記

Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985

詳細情報

• NII書誌ID(NCID): BA03954000
• ISBN:
  • 0669151203
• LCCN: 86046218
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: vi, 282 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses