The basic principles of marketing warfare

Author(s)

• Durö, Robert
• Sandström, Björn

Bibliographic Information

The basic principles of marketing warfare

by Robert Durö and Björn Sandström

Wiley, c1987

English language ed

Note

Bibliography: p. 163-164

Includes index

Details

• NCID: BA03984792
• ISBN:
  • 0471915459
• LCCN: 87008317
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester [West Sussex] ; New York
• Pages/Volumes: xi, 164 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing