Pricing : concepts and methods for effective marketing

Author(s)

• Gabor, André

Bibliographic Information

Pricing : concepts and methods for effective marketing

André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins

Gower Pub. Co., c1988

2nd ed

Note

Rev. ed. of: Pricing, principles and practices. 1977

Includes indexes

Details

• NCID: BA03986073
• ISBN:
  • 0566027038
• LCCN: 88001354
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hants, England ; Brookfield, Vt., U.S.A.
• Pages/Volumes: xvi, 378 p.
• Size: 23 cm
• Classification:
  • LCC : HF5416.5
  • DC19 : 658.8/16
• Subject Headings:
  • LCSH : Pricing