Business strategy : an introduction
Author(s)
Bibliographic Information
Business strategy : an introduction
B. Blackwell, 1985
- : pbk.
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Note
Bibliography: p. [187]-191
Includes index
Description and Table of Contents
- Volume
-
ISBN 9780631139867
Description
This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
Table of Contents
- The concept of strategy
- strategic objectives
- assessing the environment
- the situation of the company
- diversification
- portfolio analysis
- competitive strategy
- strategic planning
- financial evaluation
- state enterprises and public utilities
- strategy in small high-technology firms
- people and change.
- Volume
-
: pbk. ISBN 9780631139874
Description
The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory. It covers all major theoretical developments to date, and shows how these can be used in formulating strategic objectives and as the means of achieving them. He recognizes that each business or industry faces unique strategic problems, so that there are no facile 'standard formulae'. Students at all levels of management education; practising managers
by "Nielsen BookData"
