Advertising and selling : principles of appeal and response

著者

• Hollingworth, Harry Levi

書誌事項

Advertising and selling : principles of appeal and response

Harry L. Hollingworth

T.M.C. Press, 1985, c1913

注記

Reprint. Originally published: New York : D. Appleton, 1913

Bibliography: p. 306-[310]

Includes index

• NII書誌ID(NCID): BA04049548
• 出版国コード: ja
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Osaka
• ページ数/冊数: xii, 313 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5822
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising -- Psychological aspects