Advertising and selling : principles of appeal and response

Author(s)

• Hollingworth, Harry Levi

Bibliographic Information

Advertising and selling : principles of appeal and response

Harry L. Hollingworth

T.M.C. Press, 1985, c1913

Note

Reprint. Originally published: New York : D. Appleton, 1913

Bibliography: p. 306-[310]

Includes index

Details

• NCID: BA04049548
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xii, 313 p.
• Size: 22 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects