The management of corporate business units : portfolio strategies for turbulent times
著者
書誌事項
The management of corporate business units : portfolio strategies for turbulent times
Quorum Books, c1988
- : lib.bdg. : alk.pap
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注記
Bibliography: p. [223]-224
Includes index
内容説明・目次
内容説明
The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and review the track record of traditional strategic planning and portfolio management. The problems of recent years, they demonstrate, have been caused when managers neglect to consider the current economic environment when developing strategic plans. They go on to offer a systematic approach to addressing the structural problems of traditional portfolio planning and present concrete proposals for generating increased business, establishing horizontal relationships, increasing commitment through long-term planning, and incorporating prevailing economic conditions into the business plan. Finally, the authors present a workable management system for the implementation of portfolio strategies in turbulent economic times that focuses on optimal use of corporate resources. Numerous case studies and figures reinforce points made in the text.
目次
Introduction Part I: The Problem: The Failure of Strategic Planning and Portfolio Management The Failure of Strategic Planning and Portfolio Management Generic Strategic Planning and Portfolio Management Economic Influences on Portfolio Management Pacific Telesis International--A Case Study Part II: The Solution: Managing Business Units and Strategic Thinking The Role of the Stock Market in Managing Business Unit Portfolios The Role of Economic Context Strategic Thinking Digital Equipment Corporation--A Case Study Part III: The Application: Managing Corporate Business Units and Strategic Thinking in Turbulent Times Implementing Portfolio Strategies Corporate Commitment Market Area Planning Strategic Thinking for Turbulent Markets Portfolio Strategies Competitive Strategies and Non-Market Forces Summary Index
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