Marketing theory : the philosophy of marketing science

Author(s)

• Hunt, Shelby D.

Bibliographic Information

Marketing theory : the philosophy of marketing science

Shelby D. Hunt

（The Irwin series in marketing）

R.D. Irwin, 1983

Note

Bibliography: p. 480-502

Includes indexes

Details

• NCID: BA04199595
• ISBN:
  • 0256028478
• LCCN: 82082879
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 515 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA0019742X