Winning and keeping industrial customers : the dynamics of customer relationships

Author(s)

• Jackson, Barbara B.

Bibliographic Information

Winning and keeping industrial customers : the dynamics of customer relationships

Barbara Bund Jackson

Lexington Books, c1985

• pbk. : alk. paper

Note

Bibliography: p. [185]-191

Includes index

Details

• NCID: BA0423012X
• ISBN:
  • 0669093416
  • 0669111465
• LCCN: 85045465
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xiv, 195 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/12
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Customer relations