Strategic marketing for libraries : a handbook

Author(s)

• Wood, Elizabeth J.
• Young, Victoria L.

Bibliographic Information

Strategic marketing for libraries : a handbook

Elizabeth J. Wood with assistance from Victoria L. Young

（The Greenwood library management collection）

Greenwood Press, 1988

Note

Includes bibliographies and index

Details

• NCID: BA04287557
• ISBN:
  • 0313244057
• LCCN: 87015022
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 214 p.
• Size: 25 cm
• Classification:
  • LCC : Z716.3
  • DC19 : 021.7
  • NDLC : UL511
• Subject Headings:
  • LCSH : Public relations -- Libraries
  • LCSH : Library planning
• Parent Bibliography ID:
  • BA0428758X