Multinational marketing management

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Quelch, John A.

Bibliographic Information

Multinational marketing management

by Robert Buzzell and John Quelch

Addison-Wesley, 1988

Note

Bibliography: p. 499-500

Details

• NCID: BA04290981
• ISBN:
  • 0201079968
• LCCN: 87012599
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: x, 500 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management