Historical perspectives in marketing : essays in honor of Stanley C. Hollander

Author(s)

• Hollander, Stanley C.
• Nevett, T. R. (Terence R.)
• Fullerton, Ronald A.

Bibliographic Information

Historical perspectives in marketing : essays in honor of Stanley C. Hollander

edited by Terence Nevett, Ronald A. Fullerton

Lexington Books, c1988

Note

Includes bibliographies

Details

• NCID: BA04305411
• ISBN:
  • 0669169684
• LCCN: 87045770
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xix, 243 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 380.1/09
• Subject Headings:
  • LCSH : Marketing -- History
  • LCSH : Hollander, Stanley C., 1919-