Strategic marketing

Author(s)

• Cravens, David W.

Bibliographic Information

Strategic marketing

David W. Cravens

（The Irwin series in marketing）

R.D. Irwin, 1987

2nd ed

Note

Includes bibliographical references and index

• NCID: BA04307814
• ISBN:
  • 0256033706
• LCCN: 86082214
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 679 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X