Marketing mix analysis : with Lotus 1-2-3

Author(s)

Bibliographic Information

Marketing mix analysis : with Lotus 1-2-3

Gary L. Lilien

Scientific Press, c1986

Available at  / 2 libraries

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Note

PC disk in pocket

Bibliography: p. 197-199

Includes index

Details

  • NCID
    BA04315743
  • ISBN
    • 0894260693
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Redwood City, Calif.
  • Pages/Volumes
    xiii, 206 p.
  • Size
    28 cm
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