Trends in consumer behavior research

Author(s)

• Peterson, Robert A.

Bibliographic Information

Trends in consumer behavior research

Robert A. Peterson

（Monograph series - American Marketing Association, #6）

American Marketing Association, c1977

Details

• NCID: BA04336266
• ISBN:
  • 0877570833
• LCCN: 76045657
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: v, 40 p.
• Size: 23 cm
• Classification:
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA04342870