Strategic management : text, tools, and cases for business policy


Strategic management : text, tools, and cases for business policy

Robert A. Comerford, Dennis W. Callaghan

Kent Pub. Co., c1985

大学図書館所蔵 件 / 21



Includes bibliographies and index



Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.


  • Part I: Concepts and techniques. Introduction to strategic management
  • Analysing and writing cases. Environmental, industry and internal analyses
  • sources of business information. Strategy formulation: Goals and action plans. Appendix: Merger strategy
  • reaching for corporate-level goals. Appendix: Global strategy choices. Evaluating and selecting strategies. Formulating functional strategy. Implementing strategy, organization and control. Part II: Cases. Note on the auto industry in the USA. The new Chrysler Corporation. Nissan Motor Corporation in USA. Volkswagen Group. Note on the US toy industry. Hasbro. Hewlett-Packard Company 1975-1978 Review and 1978-1981: The evolution of leadership. Exxon office systems. The Lincoln Electric Company: 1983. Capitol International Airlines. New York Air. Sambo's Restaurant. Wall Drug Store: 1983. Slumbering Valley. Kingman Marine. Thus and Such Inc. Medical and Surgical Group Inc. Note on Oil Industry. Mobil Corporation. Ashland Oil Inc. Houston Oil and Minerals Corporation. Celanese Mexicana SA. Falconbridge Nickel Mines Ltd. Biral International. The American Express Company. Indian Cashew Processors Ltd.

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