Marketing theory : classic and contemporary readings

Author(s)

• Sheth, Jagdish N.
• Garrett, Dennis E.

Bibliographic Information

Marketing theory : classic and contemporary readings

[compiled by] Jagdish N. Sheth, Dennis E. Garrett

South-Western Pub. Co., c1986

• : pbk

Note

Includes bibliographies

"S25."

Details

• NCID: BA04366992
• ISBN:
  • 0538192534
• LCCN: 85073301
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: viii, 872 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 380.1/01
• Subject Headings:
  • LCSH : Marketing -- History