Buying behavior and marketing decisions

著者

• Wasson, Chester R.
• McConaughy, David H.

書誌事項

Buying behavior and marketing decisions

[by] Chester R. Wasson [and] David H. McConaughy

Appleton-Century-Crofts, [1968]

注記

Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy

Bibliography: p. 500-506

詳細情報

• NII書誌ID(NCID): BA04376249
• LCCN: 69011949
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: vii, 547 p
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Decision-making in marketing
  • LCSH : Consumers