Buying behavior and marketing decisions

Author(s)

• Wasson, Chester R.
• McConaughy, David H.

Bibliographic Information

Buying behavior and marketing decisions

[by] Chester R. Wasson [and] David H. McConaughy

Appleton-Century-Crofts, [1968]

Note

Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy

Bibliography: p. 500-506

• NCID: BA04376249
• LCCN: 69011949
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 547 p
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Decision-making in marketing
  • LCSH : Consumers