Marketing classics : a selection of influential articles

Author(s)

• Enis, Ben M.
• Cox, Keith Kohn

Bibliographic Information

Marketing classics : a selection of influential articles

[compiled by] Ben M. Enis, Keith K. Cox

Allyn and Bacon, c1977

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA04398751
• ISBN:
  • 0205057152
• LCCN: 76039910
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvii, 461 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures