Marketing classics : a selection of influential articles

書誌事項

Marketing classics : a selection of influential articles

[compiled by] Ben M. Enis, Keith K. Cox

Allyn and Bacon, c1981

4th ed

  • pbk.

大学図書館所蔵 件 / 17

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注記

Includes bibliographies and index

内容説明・目次

内容説明

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --Updated in a new 24th edition Government by the People, National, State, and Local Edition demonstrates that politics matters by emphasizing the accomplishments of a government of the people, by the people, and for the people. Building on decades of authoritative scholarship, this completely updated text continues to offer accessible, carefully crafted, and straightforward coverage of the foundations of American politics, as well as a consistent focus on the achievements of a government by the people. The National, State, and Local Edition includes the exact same coverage as the National version, but with additional chapters devoted to State & Local Politics.

目次

Introduction: Government by the People Part I: Constitutional Principles Chapter 1: Constitutional Democracy Chapter 2: Constitutional Foundations The Constitution of the United States Chapter 3: American Federalism Part II: The Political Process Chapter 4: Political Culture and Ideology Chapter 5: The American Political Landscape Chapter 6: Interest Groups Chapter 7: Political Parties Chapter 8: Public Opinion, Participation, and Voting Chapter 9: Campaigns and Elections Chapter 10: The Media and U.S. Politics Part III: Policy Making Institutions Chapter 11: Congress Chapter 12: The Presidency Chapter 13: The Federal Bureaucracy Chapter 14: The Judiciary Part IV: Rights and Liberties Chapter 15: Civil Liberties Chapter 16: Civil Rights Part V: The Politics of National Policy Chapter 17: The Policy Process Chapter 18: Making Economic Policy Chapter 19: Making Social Policy Chapter 20: Making Foreign and Defense Policy Part VI: State and Local Government Chapter 21: State and Local Politics Chapter 22: State Constitutions Chapter 23: Parties and Elections in the States Chapter 24: State Legislatures Chapter 25: State Governors Chapter 26: Judges and Justice in the States Chapter 27: Local Governments and Metropolitics Chapter 28: Making State and Local Policy Chapter 29: Staffing and Financing State and Local Governments Conclusion: Sustaining Constitutional Democracy

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