Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
（Kent series in management）
PWS-KENT pub. Co., c1988
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This book should be of interest to degree and diploma students in departments of management and business studies where strategic management is taught. The variety of cases in this book cover a mixture of manufacturing and services; profit and non-profit; small and large organizations; local, national and international companies; enterpreneurship and established corporations.
目次
The evolution of strategic management. Strategic management and the strategic manager. Defining purpose. Determining distinctive competence. Identifying opportunities and threats. Formulating strategy. Implementing strategy. Cases: Armbusters. Magna International. American Skate. Mary Kay Cosmetics. Grand Theater. Riche McFarland Children's Center. Wall Drug Store. Dysys Inc. Community National Bank of Crescent City. Celestial Seasonings. C & C Yachts. Apple Computer. Manville Corporation. Barcelona Traction, Light and Power Company Limited. Polaroid and South Africa. Bill Keane. Lincoln Electric Company. Federal Express. Nucor: a steel company that makes money. VLSI Technology Inc. New Hampshire Ball Bearing. Springfield Marine Bank. Speciality Products. American Express. Ashland Oil. Introductory note to the alcoholic beverage industry. Heublin A & B Condensed. Ontario Wine Industry. Inniskillin Wine. Coca Cola Wine Spectrum. Schlitz Brewing Company. Joseph Seagram and Sons Limited. Seagram Company Ltd. Coors. Pabst. Patrick the Porter. Bill B.
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