Advertising self-regulation and outside participation : a multinational comparison

Author(s)

• Boddewyn, J. J. (Jean J.)

Bibliographic Information

Advertising self-regulation and outside participation : a multinational comparison

J.J. Boddewyn

Quorum Books, c1988

Note

Bibliography: p. [357]-362

Includes index

Details

• NCID: BA04403534
• ISBN:
  • 0899302955
• LCCN: 87024939
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 368 p.
• Size: 25 cm
• Classification:
  • NDC7 : 674
  • LCC : HF5834
  • DC19 : 659.1/1
• Subject Headings:
  • LCSH : Advertising -- Self-regulation -- Case studies