Entry strategies for international markets

Author(s)

• Root, Franklin R.

Bibliographic Information

Entry strategies for international markets

Franklin R. Root

Lexington Books, c1987

• alk. paper
• pbk. : alk. paper

Note

Rev. and updated ed. of: Foreign market entry strategies. 1982

Includes bibliographies and index

Description and Table of Contents

Description

A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

by "Nielsen BookData"

Details

• NCID: BA04427011
• ISBN:
  • 0669137014
  • 0669137022
• LCCN: 86045546
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xvi, 269 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing