Cases in marketing management

Author(s)

• Bernhardt, Kenneth L.
• Kinnear, Thomas C.

Bibliographic Information

Cases in marketing management

Kenneth L. Bernhardt, Thomas C. Kinnear

Business Publications, 1988

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA04455141
• ISBN:
  • 0256036764
• LCCN: 87070723
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plano, Tex.
• Pages/Volumes: xiv, 767 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Decision making -- Case studies