Perspectives in consumer behavior

Author(s)

• Kassarjian, Harold H.
• Robertson, Thomas S.

Bibliographic Information

Perspectives in consumer behavior

[compiled by] Harold H. Kassarjian [and] Thomas S. Robertson

Scott, Foresman, c1973

Rev. ed.

Note

Includes bibliographical references

• NCID: BA04458988
• ISBN:
  • 0673078361
• LCCN: 72093502
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: xix, 604 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures